About Us

Relevant CRM has been helping customers achieve their CRM goals for over 20 years. Our solutions for equipment dealers have been installed in over 400 customers throughout the US and abroad.

By focusing on industry best practices and leveraging experience from hundreds of successful implementations, Relevant CRM delivers an easy-to-use, powerful and affordable system that gives your team one place to see a holistic view of every customer and prospect.

Our mission is to deliver great customer experiences, build rewarding careers while anticipating what’s next.

core values

I love you, man

we care about each other and our customers

Be better

continuous improvement
anticipate needs, learn from mistakes and value feedback

Honesty is the best policy

commitment to honest and open communication

Never give up

tenacity, passion
we go the extra mile and never leave a problem unsolved

Eat our own dog food

leverage technology to provide excellent solutions for customers

Don't worry, be happy

happiness is the measure of our success


drive repeatable results and profitability by commitment to process and documentation

Ready to talk about CRM for your business?